Have you ever gone to a website and been immediately overwhelmed with pop-ups, sidebar widgets, and links to other pages? It can be jarring and off-putting to the user experience, causing you to click away in search of a simpler, cleaner site. This is where landing pages come in.
A landing page is a single web page designed to guide a target audience toward a specific conversion goal, such as making a purchase or subscribing to a newsletter. When done well, landing pages can be highly effective at converting visitors into leads or customers.
So how do you create a high-converting landing page? In this step-by-step guide, we’ll show you how to design and optimize a landing page to help you achieve your desired conversions.
Why You Need a Landing Page
The first step in creating a landing page is understanding why you need one. A well-designed landing page can be a powerful tool in your conversion arsenal, helping you to:
- Generate leads and potential customers
- Build an email list
- Make sales
- Get more contact forms filled out
- Increase webinar sign-ups
- Get more downloads or trial sign-ups
In short, a landing page is a tool that can help you to achieve just about any conversion goal. If you’re not already using landing pages as part of your digital marketing strategy, there’s a good chance you’re leaving conversions on the table.
How To Create a Landing Page: Step-by-Step Guide
There are several elements that you’ll need to include in your landing page design to make it the perfect landing page.
1. Start with a strong headline.
Your headline is the first thing visitors will see when they land on your page, so it’s important to make it count. Keep your headline simple and clear, and make sure it’s relevant to the offer you’re promoting.
2. Use compelling imagery.
Humans are visual creatures, so high-quality background images on your landing page can be a powerful way to grab attention and communicate your message. Choose imagery that is relevant to your offer and aligns with your brand.
3. Write persuasive copy.
Once you have visitors’ attention, it’s time to start convincing them to convert through your landing page content. This is where your copy comes in. Write persuasive, benefit-focused copy that is clear and easy to read. Be sure to address any objections or concerns your visitors may have.
4. Create a strong call to action.
Your call-to-action (CTA) is what you want visitors to do when they land on your page. Make your CTA stand out by using strong copy and an attention-grabbing design. Place your CTA above the fold, so visitors don’t have to scroll to see it.
5. Use landing page best practices.
There are a few best practices you can follow to ensure your landing page is effective. These include using a redirect URL, A/B testing your page, and ensuring your page is mobile-friendly.
6. Monitor your results.
Once you’ve launched your landing page, it’s important to monitor your results to see how it’s performing. Look at your conversion rate and other key metrics to see if there are any areas you can improve.
How To Enhance Landing Page Conversions
Now that you know how to create a high-converting landing page, here are some additional tips to help you take your conversions to the next level.
1. Use social proof.
Social proof is a powerful way to build trust and credibility. You can use social proof in the form of customer testimonials, reviews, or logos from well-known companies.
2. Keep it simple.
When it comes to landing pages, less is often more. Keep your design simple and uncluttered to help visitors focus on your CTA.
3. Use contrasting colors.
Using contrasting background colors can help your CTA button stand out and make it more clickable. Use colors that contrast with the rest of your design for the best results.
4. Use urgency and scarcity.
Urgency and scarcity are powerful persuasion techniques you can use to increase conversions on a successful landing page. Try using language such as “act now” or “limited time only” to create a sense of urgency.
5. Make it easy to read.
Your landing page copy should be easy to read and understand. Use short sentences and simple words to get your message across.
How To Create a Landing Page: Frequently Asked Questions
Below are some of the FAQs on building effective landing pages that turn visitors into customers.
What should be included in a landing page?
To create an effective landing page, you’ll need to include a strong headline, compelling copy, persuasive imagery, and a clear call to action.
Can I create a landing page without a website?
Yes, you can create a landing page without a website. However, it’s generally best to host your landing page on your website so you can take advantage of features like search engine optimization (SEO) and tracking.
What is the difference between a home page and a landing page?
A home page is the main page of your website that visitors will land on when they first arrive. A landing page, on the other hand, is a standalone page that’s designed to promote a specific offer or product.
How do I know if my landing page is effective?
You can monitor your landing page’s effectiveness by looking at key metrics such as conversion and bounce rate. If you see a high conversion rate and low bounce rate, that’s a good sign that your page is effective.
Build Powerful Landing Pages With Markitors
Landing pages are a vital part of any digital marketing campaign. By following the steps in this guide, you can create a high-converting landing page that will help you increase your conversion rate and reach your marketing goals. Remember to test and optimize your page regularly to ensure it performs at its best.
Still have questions about how to create an effective landing page? Contact Markitors Powered by Elevato today, and our team of experts will be happy to help you out. We’re here to help you succeed.