What is one topic that physical therapists can blog about to help stretch web traffic?
To help physical therapy (PT) clinic owners increase traffic to their site, we asked business leaders and marketing specialists this question for their best blog advice. From writing a Q&A style post to sharing patient success stories, there are several article ideas that may help you generate more website visits.
Here are nine physical therapy blog topics to stretch web traffic:
- Address Lower Back Pain
- Write a Q&A Style Post
- Blog About Knee Pain Remedies
- Help Relieve Hip Pain
- Give Tips on At-Home Solutions
- Add an Exercise Video
- Share Patient Success Stories
- Warn About Sedentary Lifestyles
- Discuss Shoulder Pain
Address Lower Back Pain
Lower back pain is a very common issue among adults, especially since working from home has become so common. People are sitting at home for hours bent over a desk. Back pain has surged in the past year. Physical therapists can use this opportunity to blog about tips and tricks, as well as how-to guides, to ease and prevent back pain.
Kiran Gollakota, Waltham Clinic
Write a Q&A Style Post
As a physical therapist, there’s no doubt you get the same questions over and over again. Consider doing a question and answer style post to give your take on commonly asked questions in the realm of PT. These can be general questions you receive that aren’t dependent on a specific client’s situation. This is a great way to show your expertise and can be used to internally link to related blog posts on your website.
Sophia Orlando, Markitors
Blog About Knee Pain Remedies
Since many employees have been working from home for a while, their joint and muscle pains may have gotten worse from all the sitting and the lack of exercise they have done. One could suggest blog posts targeting the keywords “lower back pain” or “back pain.” But since these are amongst the most difficult keywords associated with “pain” to rank, I would suggest “knee pain.” Although its search volume is 123k, according to Ahrefs 一 that’s around 30k less than “lower back pain” 一 it is much easier to rank than the latter.
Daniel Torres, Zety
Help Relieve Hip Pain
A huge issue that people have been facing in the past year is hip pain from sitting for so long. A great topic that physical therapists could focus on blogging is different stretches and exercises to relieve this pain. So many people are searching for these answers and would happily read blogs on how to relieve hip pain. Look into writing more pieces around stretching and exercises for specific pains.
Bari Medgaus, Stabili-Teeth
Give Tips on At-Home Solutions
Physical therapists can blog about ways to stretch, exercise, and release tension right from the comfort of their homes. A lot of people have been missing the gym or workout classes they were accustomed to pre-pandemic. Although a lot of places are reopening and returning to a semblance of normal, a lot of gym rats are apprehensive about working out with masks on and maintaining social distance. Blogging about at-home solutions for physical activity will appeal to a vast audience.
Nik Sharma, Sharma Brands
Add an Exercise Video
Not only are physical therapists’ appointment schedules jam-packed, but their patients have busy lives as well. A patient might not always be able to get in for an appointment as quickly as they’d like. By posting step-by-step DIY tutorials or videos, patients will have the opportunity to take part in exercises that can offer them relief between appointments. Plus, videos and how-to’s will keep visitors on your website longer, helping to improve your SEO in terms of bounce rate and average time on page.
Jessica Wise, HelpSquad
Share Patient Success Stories
Physical therapists can blog about their experiences with all sorts of different people. Physical therapy is a universal pursuit, and there are so many stories to tell about the clinic! Consider sharing stories such as a patient’s PT before and after or those who have had surgery to continue living active lifestyles. Physical therapist blogs can be used to humanize physical therapy practices by showing how they interact with everyday people outside the clinical setting.
Altay Gursel, Metriculum
Warn About Sedentary Lifestyles
Addressing the problem of an overly sedentary lifestyle is a great opportunity to be remembered by clients. Recommending practical exercises and stretches that help with back or neck pain can earn the readers’ gratitude. Associating freedom from the pain with the advice of a specific therapist builds the strongest foundation for customer loyalty.
Michael Sena, Senacea
Discuss Shoulder Pain
Shoulder pain is just one topic you can start with. If you wonder which physical therapy topics could be attractive to your audience, it’s a good idea to check what people look for using Google Trends. You can use this free tool to explore your target audience’s search behavior in recent months. Simply type “physical therapy” or any other keyword related to your business, and check what people have been interested in. You can also be more specific and investigate the search behavior of people in your state or city. That way, your blog post will be more localized and address the needs and pain points of your potential customers.
Dorota Lysienia, LiveCareer
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